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The Indie Music Wave Reshaping Indian OTT Series

For much of its history, Indian screen music was designed to command attention. Songs arrived like cinematic punctuation marks, vivid, expansive, impossible to ignore. Streaming culture altered that rhythm. Today,…

Vitasta Kaul December 30, 2025

Inspire Music Labels

How Indian Pop Concerts Are Rewriting the Semiotics of Brand Integration

There was a time when brands merely visited the concert economy. They arrived as logos stamped on barricades, as banners flanking the stage, as polite thank-yous over the microphone. The…

Vitasta Kaul December 29, 2025

Inspire Trends

Music Syncs That Defined Brand Campaigns in 2025

In 2025, Indian brands rediscovered something they had long underestimated: sound. Not as background, not as mood-setting filler, but as meaning itself. This was the year music stopped behaving politely…

Vitasta Kaul December 29, 2025

Inspire Trends

The Harmonious Fusion of Music and Brand Campaigns: A Year-End Wrap-Up (Part II)

If Part I established that music had moved from the background to the centre of Indian brand storytelling, Part II is about what followed — when sound began delivering not…

Vitasta Kaul December 23, 2025

Inspire Trends

The Harmonious Fusion of Music and Brand Campaigns: A Year-End Wrap-Up Part 1

Somewhere between festive dhols echoing through narrow gullies, a WhatsApp forward carrying an old familiar melody, and the quiet hum of winter evenings settling in, India rediscovered its rhythm this…

Vitasta Kaul December 18, 2025

Trends

When Global Music Meets Indian Cinema: How FA9LA Found Its Moment in Dhurandhar

Every once in a while, a song slips into a film so seamlessly that it feels less like a placement and more like a discovery. The sync of FA9LA by…

Vitasta Kaul December 16, 2025

Library Trends

How to Use Saiyaara & WAR 2 Songs for Your Branded Content

Bollywood-inspired music has always been the emotional backbone of Indian storytelling. Whether you’re building a romantic moment, a high-energy reveal, an aesthetic montage, or a character-driven ad, the music you…

Shreya Gunanithi November 19, 2025

Library Trends

Best Songs for New Year’s Eve Instagram Reels

New Year’s Eve is all about countdown energy, party vibes, glittery outfits, and unforgettable moments, and the right soundtrack can make your Instagram Reel explode with engagement. Whether you’re filming…

Shreya Gunanithi November 13, 2025

Library Trends

Trending Christmas Songs for Instagram Reels

The holiday season is here, twinkling lights, cozy sweaters, and that unmistakable sound of Christmas music filling every reel on your feed! Whether you’re capturing your tree-decorating moments, wrapping gifts,…

Nigel Joy November 12, 2025

Library Trends

The New York Mayor Danced to Dhoom Machale. But Does He Have the Rights?

Why global moments like these highlight the urgent need for music licensing awareness. When New York City’s Mayor-elect, Zohram Mamdani, recently danced to Dhoom Machale at his Mayoral victory celebration,…

Gaurav Dagaonkar November 6, 2025