In the age of digital ads, viral reels, and OTT storytelling, music is no longer just background noise, it is a brand asset, emotional shorthand, and cultural signal. Yet in…
Mahashivratri is one of the most spiritually powerful nights in the Hindu calendar, and Instagram lights up with devotional reels, temple visuals, abhishek ceremonies, meditation clips, and mountain-top Shiva statues…
Valentine’s Day is a high-impact moment for brands on Instagram. Emotions run high, engagement spikes, and users actively consume relationship-driven content. For branded Reels, music plays a critical role in…
Republic Day is more than a national holiday, it’s an emotion. Every year on 26th January, Instagram fills up with patriotic reels celebrating India’s unity, freedom, and pride. The right…
Lohri is a festival of fire, folklore, and fearless joy. Celebrated with bonfires, bhangra, boliyan, and community gatherings, Lohri visuals demand music that carries Punjabi warmth and cultural pride. For…
Pongal is more than just a harvest festival, it’s a celebration of gratitude, culture, and togetherness. As Instagram Reels and YouTube Shorts become key platforms for festive storytelling, choosing the…
In the age of digital ads, viral reels, and OTT storytelling, music is no longer just background noise, it is a brand asset, emotional shorthand, and cultural signal. Yet in…
Mahashivratri is one of the most spiritually powerful nights in the Hindu calendar, and Instagram lights up with devotional reels, temple visuals, abhishek ceremonies, meditation clips, and mountain-top Shiva statues…
Valentine’s Day is a high-impact moment for brands on Instagram. Emotions run high, engagement spikes, and users actively consume relationship-driven content. For branded Reels, music plays a critical role in…
Republic Day is more than a national holiday, it’s an emotion. Every year on 26th January, Instagram fills up with patriotic reels celebrating India’s unity, freedom, and pride. The right…
Lohri is a festival of fire, folklore, and fearless joy. Celebrated with bonfires, bhangra, boliyan, and community gatherings, Lohri visuals demand music that carries Punjabi warmth and cultural pride. For…
Pongal is more than just a harvest festival, it’s a celebration of gratitude, culture, and togetherness. As Instagram Reels and YouTube Shorts become key platforms for festive storytelling, choosing the…
For much of its history, Indian screen music was designed to command attention. Songs arrived like cinematic punctuation marks, vivid, expansive, impossible to ignore. Streaming culture altered that rhythm. Today,…
There was a time when brands merely visited the concert economy. They arrived as logos stamped on barricades, as banners flanking the stage, as polite thank-yous over the microphone. The…
In 2025, Indian brands rediscovered something they had long underestimated: sound. Not as background, not as mood-setting filler, but as meaning itself. This was the year music stopped behaving politely…
If Part I established that music had moved from the background to the centre of Indian brand storytelling, Part II is about what followed — when sound began delivering not…