Nostalgia as a Marketing Strategy: Why 90s Music is Back in Ads
When it comes to building a bond with audiences, few tools are as powerful as nostalgia. For millennials who grew up in the 90s, and even for Gen Z who’ve…
5 Signs Your Brand Is Using Copyrighted Music Illegally
In today’s content-driven landscape, music plays a vital role in how brands connect with their audience. It adds energy, emotion, and identity to videos, reels, ads, and campaigns. But while…
The Role of Music in Consumer-Brand Connection
Brands are in a constant battle not just for visibility, but for emotional relevance. It’s no longer enough to have a beautiful logo, clever copy, or high-end visuals. To truly…
Music-Led Brand Campaigns
Picture this: long day at work, you’re driving home, roads packed with heavy traffic, and a familiar jingle hits your ears: 93.5 RED FM, Bajaate Raho! You forget the stresses…
How Music Artists Can Earn Royalties
In today’s music industry, earning a living as an artist goes far beyond selling albums or performing live. One of the most sustainable ways to generate income is through royalties—payments…
Find Your Brand’s Perfect Soundtrack with the Brand Music Map
In today's fast-paced digital world, music is more than just background noise — it's a powerful branding tool. The right soundtrack can elevate your content, boost engagement, and reinforce your…
Top Yash Raj Films Popular Dialogues
About YRF Yash Raj Films (YRF) has been a cornerstone of Bollywood since its inception in 1970 by the legendary filmmaker Yash Chopra. Starting with films like Daag and Kabhi…
Posted inInspire
Decoding Music Rights in the Bollywood Industry
If you've ever thought about who owns a Bollywood song or if it's cool to use "Tum Hi Ho" in your YouTube video—welcome to the crazy (and sometimes messy) world…
How to Avoid Copyright Issues When Using Bollywood Music
Bollywood music is rich, expressive, and emotionally powerful, making it a favorite choice for content creators across platforms like Instagram, YouTube, and even podcasts. But while these chartbusters may feel…
Posted inInspire Music Labels
Top Record Labels in the World
Hey, have you ever jammed to a chart-topper and wondered who's really behind the scenes pulling the strings? While the artists are getting all the credit, it's often the record…