Bollywood music and advertising? Now that’s a Rab Ne Bana Di Jodi ! If there’s one thing Indians love (apart from cricket and chai), it’s Bollywood music. The beats, the nostalgia, the emotions—it’s like an instant mood-lifter! So, it’s no surprise that brands have been hijacking our favorite tunes to make their ads more memorable, catchy, and downright iconic. Let’s groove through the world of Bollywood music in advertising and see why it works so well!
Why Brands Use Bollywood Music
Brands don’t just use Bollywood music for fun (well, maybe a little). It’s a strategic goldmine! Here’s why they keep remixing their way into our hearts:
- Emotional Connection: Bollywood songs are an instant nostalgia. They remind us of road trips, college days, heartbreaks, and dance-offs at weddings. A brand that taps into those emotions successfully captures the audience’s attention.
- Memorability: A killer song gets stuck in your head. If an ad uses it well, you’ll be humming the tune—and remembering the brand—long after it’s over.
- Stand Out Factor: Ads today are a dime a dozen. But an ad with a classic Bollywood tune? An instant getaway to becoming memorable.
- Brand Recognition: A great song creates an association. Hear the song, remember the ad, recall the brand. Simple yet effective!
Successful Bollywood Music in Ads
Many brands have nailed this formula and given us ads we just can’t forget. Let’s check out some chartbusters:
Nestle Kit Kat – “Kaate nhi Kat Te”
Nestle Kit Kat cleverly featured animated squirrels performing the classic song “Kaate Nahi Kat Te” from the movie Mr. India. This creative approach aimed to refresh the brand’s proposition of “Have a Break, Have a Kit Kat” by blending nostalgia with a humorous twist.
TVS Scooty – “Mud Mud Ke Na Dekh”
TVS Scooty used the song “Mud Mud Ke Na Dekh” to highlight the independence and freedom that a Scooty offers to young women. The ad struck a chord with its target audience, making it a standout campaign. The catchy song made it empowering, relatable, and memorable!
Cadbury Dairy Milk – “Saat Samundar Paar”
Cadbury Dairy Milk ad featured the hit song “Saat Samundar Paar,” creating an engaging and entertaining commercial. The use of a popular Bollywood track helped reinforce the brand’s fun and youthful appeal.
Wrigley’s Doublemint – “Ek Ajnabee Haseena Se”
What’s romance without a Bollywood love song? This ad took a classic Bollywood melody and made it the soundtrack to modern-day romance. Wrigley’s Doublemint ad featured “Ek Ajnabee Haseena Se,” adding a romantic and nostalgic touch to the campaign. The ad resonated well with audiences, enhancing the brand’s image as one associated with love and freshness.
Nissan Micra – “Chala Jaata Hoon”
Nissan Micra’s advertisement featured the classic Kishore Kumar song “Chala Jaata Hoon,” portraying a carefree and joyful driving experience. This nostalgic tune resonated with audiences, reinforcing the brand’s image of fun and reliability. The song’s feel-good vibe matched perfectly with the car’s ‘drive carefree’ messaging. Nostalgic, fun, and just the right dose of road trip feels!
Amul – “Mero Gaam Katha Parey”
Amul’s ad campaign utilized the song “Mero Gaam Katha Parey” from the film Manthan, highlighting the brand’s connection to rural India and the cooperative movement. The song’s authentic and heartfelt melody effectively communicated Amul’s grassroots origins and commitment to quality.
Moods Condoms – “Yeh Kya Hua”
Moods Condoms featured the song “Yeh Kya Hua” in their advertisement, adding a sensual and romantic ambiance that aligned with the brand’s message of intimacy and passion. Moods added a sultry twist with this classic romantic track, proving that old songs and modern branding can create magic. The classic tune enhanced the ad’s appeal and memorability.
Wild Stone – “Aise na mujhe tum dekho”
Sultry song? Check. Brooding hero? Check. This deodorant ad turned up the heat using an iconic Bollywood number! Wild Stone deodorant’s advertisement incorporated the iconic song “Aise na mujhe tum dekho,” emphasizing attraction and allure. The sultry melody complemented the brand’s positioning as a fragrance that enhances desirability.
Benefits and Challenges of Using Bollywood Music
Why Brands Love It:
- Instant Emotional Connect – The right song makes us feel something, and that’s priceless.
- Super High Recall Value – Humming an ad’s jingle = brand mission accomplished.
- Audience Targeting on Point – Songs help tap into specific demographics effortlessly.
- Budget-Friendly – Licensing a song can be cheaper than producing original music.
- Great Shareability – Catchy songs make people hit ‘share’ faster.
The Hurdles:
- Licensing Woes – Getting rights to a hit song isn’t always smooth sailing.
- Choosing the Right Song – Not every Bollywood track fits every brand. Understanding the genre and brand image is crucial.
- Avoiding Clichés – If a song’s been overused, it loses its charm.
- Seamless Integration – The song shouldn’t overpower the ad’s message—it needs to blend effortlessly.
Measuring the Effectiveness of Bollywood Music in Ads
So, does all this musical magic actually work? Here’s how brands can measure success:
- Engagement Metrics: How many views, likes, shares, and comments does the ad get?
- Brand Recall Surveys: Do people remember the ad—and more importantly, the brand?
- Sales Spike: Did people rush out to buy the product post-ad launch?
- Campaign Comparison: Did this Bollywood-music-powered ad perform better than other ads?
- ROI Check: Was it worth the investment? Numbers never lie!
The Future of Bollywood Music in Advertising
With social media and digital ads ruling the roost, expect more Bollywood remixes, influencer collaborations, and AI-personalized music experiences. Whether it’s viral reels, interactive ads, or nostalgia-infused branding, Bollywood music isn’t going anywhere—it’s only getting bigger!
Conclusion
Bollywood music and advertising are like SRK and romance—made for each other! Whether it’s nostalgia, drama, or fun, the right song can make an ad legendary. However, one of the biggest challenges brands face in using Bollywood music is licensing. Hoopr Smash provides a streamlined solution for brands to access and legally license Bollywood music. We offer a vast library of songs, simplifying the process of integrating Bollywood hits into advertisements without legal hurdles.
