Want your ethnic fashion brand to shine on social media truly? Music is the way to go! A good melody instantly transports viewers to the heart of your brand’s cultural inspiration. But music does more than just create atmosphere. Showcasing a stunning lehenga with a perfectly timed twirl to a captivating beat is way more impactful than just a static image, right? Plus, using trending sounds or music that resonates with your target audience can help your content get discovered by more people.
Best Music Genres for Fashion Reels
You might wonder what genres, songs, or melodies would suit the best for ethnic fashion content. Worry not! Here are a few to choose from to make your content as designer as the apparel.
1. Indian Classical & Fusion
A blend of traditional instruments with contemporary elements, perfect for showcasing intricate ethnic designs with grace and sophistication.
2. Sufi & Folk Music
Deep, soulful, and rich in cultural heritage, this genre adds a timeless and mystical charm to reels featuring traditional ensembles.
3. Bollywood Glam & Desi Pop
Upbeat and stylish, Bollywood-inspired music infuses energy and glamour, ideal for festive ethnic wear and celebratory looks.
4. Instrumental & Orchestral Ethnic Beats
Grand and cinematic, these sounds add a royal and luxurious feel, perfect for bridal fashion, heritage collections, and couture designs.
5. World Music & Cultural Fusion
A mix of ethnic beats with modern elements creates a unique and trendy vibe suitable for contemporary Indo-Western styles.
Trending Bollywood & Fusion Songs for Fashion Reels
We’ve looked at how music is such an important part of a content piece and some suitable genres for the same. But are there any track suggestions? Absolutely! Here are a few traditional wear songs for Instagram Reels –
Genre: Melancholic, Soulful
Tune: Melodic and emotional, with a touch of longing
Use Case: Perfect for showcasing bridal wear, particularly lehengas or heavily embellished outfits. The emotional tone complements the grandeur and significance of bridal attire. It can also work well for showcasing the craftsmanship and detail of a particularly intricate piece.
Genre: Colorful, Bright
Tune: Flirty and fun, with a catchy melody
Use Case: Great for showcasing lighter, more playful ethnic wear like kurtis, shararas, or light lehengas. The fun vibe matches well with vibrant colors and playful designs. It can also be used to show off a more youthful and fun side of the brand.
Genre: Celebratory, Devotional
Tune: Soulful and devotional, with a touch of romance
Use Case: Ideal for showcasing traditional and classic ethnic wear. The devotional undertones can resonate with cultural themes and traditions. It can also be used for collections inspired by specific festivals or celebrations.
Genre: Romantic, Intense
Tune: Powerful and passionate, with a dramatic flair
Use Case: Perfect for showcasing bold and dramatic ethnic wear. Think of heavy embellishments, rich colors, and statement pieces. The intense music matches the boldness of the designs.
Genre: Chirpy, Celebratory
Tune: Energetic and festive, with a catchy beat
Use Case: Great for showcasing festive wear, especially shararas (as the title suggests!), lehengas, or other outfits suitable for celebrations. The upbeat music creates a celebratory atmosphere, perfect for showcasing movement and flow.
Genre: Cheerful, Dance
Tune: Energetic and lively, with a catchy rhythm
Use Case: Ideal for showcasing the fun and energetic side of your brand. Think of Reels featuring models dancing or twirling in your outfits. It’s perfect for creating a dynamic and engaging feel, especially for younger audiences.
Genre: Punjabi, Upbeat, Confident
Tune: Energetic and playful, with a strong, masculine vibe.
Use Case: This song works well for showcasing men’s ethnic wear, especially if you’re going for a modern or slightly edgy look. Think stylish kurtas, sherwanis with a contemporary twist, or even fusion wear. The confident vibe of the music can complement a strong, modern aesthetic. It can also be used for Reels that highlight the details and craftsmanship of the garments.
Genre: Punjabi, Romantic, Playful
Tune: Flirty and fun, with a catchy melody.
Use Case: This song is great for showcasing a lighter, more playful side of your brand, perhaps featuring younger models or focusing on fun, casual ethnic wear. Think colorful kurtas, light lehengas, or even fusion outfits. The playful vibe can translate well into Reels that show movement, twirling, and fun interactions between models. It could also be used to highlight the intricate details or “tich buttons” (decorative buttons) on your clothing.
Genre: Punjabi, Festive, Celebratory
Tune: Upbeat and vibrant, with a traditional Punjabi feel.
Use Case: Perfect for showcasing festive collections, especially those featuring yellow (Peela) as a dominant color. Think wedding wear, festive outfits for celebrations like Holi or Baisakhi, or even lighter, more casual yellow ensembles. The celebratory vibe of the music makes it ideal for Reels that convey joy, festivity, and cultural richness. It could also be used to highlight the vibrancy and richness of the fabrics and embellishments.
Don’t just showcase your designs; let them dance to the rhythm of soundtracks that suit the best. Explore the diverse range of copyright-safe tracks on Hoopr Smash and find the perfect harmony for your next Reel or campaign.
