Halloween is the perfect time for creators to experiment with spooky, eerie, and thrilling vibes in their reels. From jump-scare edits to aesthetic costume transitions, the right soundtrack can set…
When it comes to building a bond with audiences, few tools are as powerful as nostalgia. For millennials who grew up in the 90s, and even for Gen Z who’ve…
Karva Chauth is not just a festival, it’s a celebration of love, tradition, and togetherness. From waiting for the moon to those heartfelt rituals, every moment feels cinematic, and the…
Diwali is not just the festival of lights, it’s also the festival of content. From creators to brands, everyone is busy putting out engaging reels that capture the festive spirit.…
Gandhi Jayanti isn’t just a national holiday—it’s a moment of reflection, unity, and inspiration. For creators and brands, it’s also an opportunity to connect with audiences on a deeper, more…
Every festival in India tells a story, one that blends tradition, values, and cultural pride. Dussehra, symbolizing the triumph of good over evil, is no different. In today’s digital-first world,…
Content highlighting a cafe or a restaurant needs ambient music to show a good food-eating experience. It's not just about food; people are there to meet their loved ones and…
Want your ethnic fashion brand to shine on social media truly? Music is the way to go! A good melody instantly transports viewers to the heart of your brand's cultural…
Role of Music in Luxury Hospitality Branding The selling part of any luxury experience is its ambiance. Its locations, decor, and the feeling of tranquility. As visuals are a big…
Importance of Music in Sports Reels Sports content never fails to grab our attention. It’s highly engaging, with passionate sportsmen showing their insane skills to win the game, leaving us…
About Yash Raj Films (YRF) If you have not heard about YRF, you live under a rock. It is one of the biggest production houses in India. Founded by Yash…
India is a colorful beaker, filled with culture to the brim, and one of the key ingredients is the music we have across different languages and genres. The curators, bringing…
In the music industry, understanding copyright and licensing is crucial for both creators and users of music. These two concepts, while interconnected, serve distinct purposes and play different roles in…
Music licensing plays a pivotal role in protecting artists’ rights and ensuring the legal use of musical works. In India, where the music industry is flourishing across diverse platforms, understanding…