In the age of digital ads, viral reels, and OTT storytelling, music is no longer just background noise, it is a brand asset, emotional shorthand, and cultural signal. Yet in…
Mahashivratri is one of the most spiritually powerful nights in the Hindu calendar, and Instagram lights up with devotional reels, temple visuals, abhishek ceremonies, meditation clips, and mountain-top Shiva statues…
Valentine’s Day is a high-impact moment for brands on Instagram. Emotions run high, engagement spikes, and users actively consume relationship-driven content. For branded Reels, music plays a critical role in…
Republic Day is more than a national holiday, it’s an emotion. Every year on 26th January, Instagram fills up with patriotic reels celebrating India’s unity, freedom, and pride. The right…
Lohri is a festival of fire, folklore, and fearless joy. Celebrated with bonfires, bhangra, boliyan, and community gatherings, Lohri visuals demand music that carries Punjabi warmth and cultural pride. For…
Pongal is more than just a harvest festival, it’s a celebration of gratitude, culture, and togetherness. As Instagram Reels and YouTube Shorts become key platforms for festive storytelling, choosing the…
Content highlighting a cafe or a restaurant needs ambient music to show a good food-eating experience. It's not just about food; people are there to meet their loved ones and…
Want your ethnic fashion brand to shine on social media truly? Music is the way to go! A good melody instantly transports viewers to the heart of your brand's cultural…
Role of Music in Luxury Hospitality Branding The selling part of any luxury experience is its ambiance. Its locations, decor, and the feeling of tranquility. As visuals are a big…
Importance of Music in Sports Reels Sports content never fails to grab our attention. It’s highly engaging, with passionate sportsmen showing their insane skills to win the game, leaving us…
About Yash Raj Films (YRF) If you have not heard about YRF, you live under a rock. It is one of the biggest production houses in India. Founded by Yash…
India is a colorful beaker, filled with culture to the brim, and one of the key ingredients is the music we have across different languages and genres. The curators, bringing…
In the music industry, understanding copyright and licensing is crucial for both creators and users of music. These two concepts, while interconnected, serve distinct purposes and play different roles in…
Music licensing plays a pivotal role in protecting artists’ rights and ensuring the legal use of musical works. In India, where the music industry is flourishing across diverse platforms, understanding…