Every festival in India tells a story, one that blends tradition, values, and cultural pride. Dussehra, symbolizing the triumph of good over evil, is no different. In today’s digital-first world, these stories are increasingly told through short-form videos on Instagram Reels and YouTube Shorts. For influencers, creators, and brands, one element often defines whether a festive reel goes viral or fades away: music.
When chosen carefully, music doesn’t just add background sound, it amplifies emotions, strengthens storytelling, and connects deeply with audiences.
Here’s a handpicked list of tracks you shared that fit beautifully into Dussehra reels:
Majestic and celebratory, Taaj captures the grandeur of victory. Ideal for reels showcasing brand achievements, festive product launches, or influencer collaborations during Dussehra.
Rooted in tradition, this track highlights Indian values and cultural richness. Perfect for educational content, family-oriented reels, and brand campaigns emphasizing heritage.
A track that conveys climax and resolution — ideal for reels narrating the Ravan Dahan moment, “before vs. after” edits, or storytelling arcs.
Inspirational and solemn, Mahatma pairs beautifully with message-driven reels, especially when brands wish to align with themes of integrity, truth, or social responsibility.
Minimal yet powerful, this track embodies reflection and calmness. Great for aesthetic edits, mindful content, or brands promoting wellness, meditation, or inner strength.
Melodic and classical, this track is perfect for reels that emphasize art, culture, and sophistication. Brands in fashion, lifestyle, or luxury segments can leverage its elegance.
As the name suggests, this track radiates blessings and positivity. Perfect for family greetings, influencer wishes, and brand-led festive greetings.
Divine and powerful, Devtulya enhances religious, spiritual, or temple-focused reels. Great for content that aims to establish an aura of reverence.
Playful yet soulful, this track works well for community celebrations, dance reels, and lighthearted festive campaigns.
Tips for Choosing the Right Track
Collaborate with Artists: Partnering with Lokesh Malviya or featuring his tracks prominently can add authenticity and visibility to your campaign.
Match Mood with Message: Use Sanskar for heritage-driven reels and Shaantata for reflective brand messaging.
Leverage Music Trends: Watch how creators are using tracks like Taaj or Kafi Laggi and adapt them with your brand’s twist.
Plan for Story Flow: Create a reel series — introduction with Aashirvaad, climax with Nishkarsh, and resolution with Mahatma.
Dussehra isn’t just about burning effigies; it’s about celebrating hope, resilience, and cultural pride. By incorporating music brands and creators can go beyond visuals, they can create reels that resonate emotionally, engage audiences, and leave a lasting impression.
